In the fast-moving world of today, no one has the opportunity to await a photographer, choose the place, get models, pay them a price and also wait for weeks to have a job or advertisement starts. The majority of the companies use Stock Photography Sites to find photos as per their wants and begin with the campaign. This works much faster and saves a massive amount.
But what companies use Stock Photos? Not many businesses use Stock Photos. There are specific companies that raise the bar of Stock Photos by purchasing them through Micro Stock Photography Sites or Stock Photography Sites.
Advertising Agencies use stock photography in domestic consumer ads, which appear in books circulated among the general public and trade advertisements, which show up in publications directed at a particular industry. Advertising agencies have to have multiple prints runs and so, the license they select for Rights — Managed License. This helps them have a great deal of print run.